Post by juthi52943 on Dec 26, 2023 11:24:09 GMT
Hegarty says that he considers the present to be the most exciting time in history to work in advertising as there is now almost everything to facilitate this jo Hegarty on Advertising is a mustread if you fall into one of the following categories You work in an advertising agency You are a client of an advertising agency You are interested in the life and work of an advertising agency You are interested in biographies of creative professionals.
Main ideas Hegarty on Advertising is an ideal book Job Function Email List that should be required reading for those working in the advertising industry. This book is a perfect blend of the biography of the author John Hegarty and the lessons he imparts to his readers. Hegarty uses his life experiences to demonstrate his lessons and points of view making the agency he John Bartle and Nigel Bogle founded in London in a logical extension of his thinking and experience.
In the book Hegarty explains rom the US and ended in the UK but also how some of the big advertising agencies where he worked evolved.However the value of this book is particularly given by the author's observations from his creative career as a businessman. Hegarty on Advertising is a book in two parts it begins with an introduction to the author's beliefs about advertising branding creativity and agency management and part two is autobiographical highlighting key moments in his amazing career. In part one Hegarty talks about the importance of irreverence in advertising.
Main ideas Hegarty on Advertising is an ideal book Job Function Email List that should be required reading for those working in the advertising industry. This book is a perfect blend of the biography of the author John Hegarty and the lessons he imparts to his readers. Hegarty uses his life experiences to demonstrate his lessons and points of view making the agency he John Bartle and Nigel Bogle founded in London in a logical extension of his thinking and experience.
In the book Hegarty explains rom the US and ended in the UK but also how some of the big advertising agencies where he worked evolved.However the value of this book is particularly given by the author's observations from his creative career as a businessman. Hegarty on Advertising is a book in two parts it begins with an introduction to the author's beliefs about advertising branding creativity and agency management and part two is autobiographical highlighting key moments in his amazing career. In part one Hegarty talks about the importance of irreverence in advertising.