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Post by account_disabled on Dec 13, 2023 6:55:04 GMT
At the same time, the new Sorelle Ramonda eCommerce has been integrated with magnews thanks to the Magento Advanced connector. Data Integration : Online and offline data have been collected in a single platform. Data Enrichment: in order not to burden lead collection, an essential form was adopted which required filling in the necessary emails and consents. Thanks to automation, useful information was then collected for target profiling. The result was the creation of a highly personalized omnichannel journey, combining both online and offline purchasing data. Added Job Function Email List to this is a complete view of the customer, with consistent and tailored experiences across all channels. The Antony Morato case study, more than 140,000 contacts intercepted Antony Morato is an international brand, with Italian roots and a cosmopolitan soul. In addition to physical stores, it is present in more than 2,000 retailers, B2B and B2C eCommerce as well as on various marketplaces. To offer the public an omnichannel experience , the physical store had to be integrated with digital channels, to increase sales, build customer loyalty to increase their value and create a Unique Customer View to strengthen relationships . To achieve the objectives, magnews has implemented an ad hoc strategy: Enabling the Unique Customer View, working on data, in particular retail data.
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